Building Line: software for guests and teams

From the age of 15, I worked in nearly every hospitality role you can imagine: housekeeping, front desk, bartending, night audit, catering coordination, sales, and conference services. I worked in mom-and-pop venues, catering-only businesses, and global hotel brands like Kimpton, across places like San Diego, Vail, and Washington D.C. These experiences taught me that hospitality is about how you show up, lead, and serve guests with deep care. And while that was my day job, at night I was teaching myself design and how to build websites...

Later, I transitioned into tech and I've been building software nearly a decade and half with organizations of all sizes and capacities: client work in fin-tech, dev tools like GitLab, to early-stage startups. During this time, I learned the power of building systems that scale, solving deep user and technical problems, and how innovation comes one small experimental iteration at a time.

Now I'm coming full circle: combining those two worlds to help fix what's broken in hospitality today. Along the way, I kept hearing the same frustrations:

"I'm so tired of this every weekend I come to work to do all the computer stuff."

– Conference Services Manager

"Instant attention is everything now with these young people. If they don't hear back in a minute, they freak out. I still block off dates manually in Google Calendar."

– Owner, Event Venue

"I wish there was something to clean up our emails – my team is totally bogged down. Our setup sucks and I hate Salesforce."

– Director of Sales

"The top concern every year at the GM's meeting was how broken the sales workflow was (groups, meetings, and events)."

– GM

"From inquiry to invoice, our workflow is super manual. The biggest issue is inventory management."

– Owner, Rentals Company

I know what it's like to sell and then run an event with a skeleton crew. I've stayed up all night fixing last-minute banquet orders. I've wrestled with endless email threads, broken CRM setups, and customers who never received the information they needed. I've heard hundreds of stories just like mine.

But I've also been on the other side – the customer who fills out a form and never hears back. Who gets a generic copy-paste email with a PDF attachment, sometimes even addressed to the wrong name, like 'John', because it was copied from the last email they sent. Who calls in the evenings or weekends, when they finally have time, and no one answers. The experience is broken on both sides. And no matter the size or type of venue, the stories always sound the same.

That's why I'm building Line – to bring hospitality to the full experience, not just the moment a guest arrives. I believe the guest experience starts at the first click, and it should feel as welcoming, responsive, and thoughtful as check-in. At the same time, I want to make life easier for the teams who make these events happen. Line is here to serve both sides of that equation – the guest and the staff – with tools that reflect the spirit of great hospitality from start to finish.

Why Now?

Today's customers expect fast, clear, and thoughtful responses, yet most hospitality teams are stretched thin, buried under outdated workflows and clunky tools.

You've probably experienced it yourself:

• Inquiries get lost in inboxes
• Staff spend hours rewriting the same emails or digging up the same PDFs
• Guests bounce between email, calendar, and payment platforms never sure who's handling what

And on your side? You're juggling proposals, availability, inventory, and guest expectations, often without the right systems in place. It's not just stressful, it's unsustainable. And to be really honest, not hospitable!

What Line Does

Line is an AI-native operating system built specifically for hospitality booking teams.

Think of it as an always-on, highly trained helper that knows your business and can assist with:

• Responding to inquiries with personalized, on-brand messaging
• Sharing availability and relevant photos or videos
• Drafting proposals and following up automatically
• Helping you close more business – faster

For your team, Line saves time and makes your life easier. For your guests, Line offers the warm, professional service they expect: instant hospitality. We believe the inquiry experience is the guest experience. So we're starting there.

Who It's For

Line is for any hospitality business that handles private events, rentals, or group sales. Line is building out integrations to work alongside the tools you're already using, not to replace them. We're not building cold automation. We're building warm, AI powered responsive tools that help you show up better for your guests.

Our Promise

At Line, we aim to be unreasonably hospitable. Not just in how we serve your guests, but in how we serve you. Our goal is to bring the same level of care and professionalism to your sales process that your team brings to every event. We're starting with: an AI qualifying and sales agent for inquiries, paired with a unified lead box and deal flow view that helps you respond, schedule, and close.

From there, we're building a complete solution that handles everything from inquiry to invoice. One seamless workflow that ensures your guests feel taken care of at every step - whether they're browsing your website, planning their event, or experiencing it at your property.

Let's Build the Future of Hospitality Together

If you're tired of duct-taping tools together or losing business due to delays, I'd love to show you what we're building. We're rolling out with a handful of early adopters and actively iterating on the product with them. If that sounds like something you want to be part of, I'd love to talk.

Thanks for reading – how may I be of service? Let me know at kyle@withline.io

– Kyle