Line is the AI-native operating system for group, event, and private booking business in hospitality. It helps hotels, venues, restaurants, caterers, conference centers, and other properties with event space capture inquiries, qualify leads, manage deal flow, autofill RFPs, generate proposals and contracts, and understand booking performance.

Line includes an AI sales and qualifying agent that chats with guests and planners, answers questions instantly, and qualifies inquiries around the clock. That agent is one feature of a broader system: Line is the AI-native booking operating system for hospitality, with a unified lead box, deal flow management, RFP autofill, proposal and contract creation, a built-in CRM, booking insights, and revenue intelligence.

Line is built for hospitality businesses that sell group, event, or private booking business, including hotels, boutique hotels, event venues, convention centers, conference centers, restaurants, caterers, and hospitality groups. It serves single properties and multi-property operators alike.

Line learns each property's spaces, pricing, and policies, then uses that knowledge to answer inquiries in seconds, qualify leads, route them to a unified lead box, generate proposals and contracts, autofill RFPs, and track every deal through one pipeline view. Every contact is captured automatically in a built-in CRM, and revenue intelligence surfaces demand patterns, conversion, and lost business.

What is a unified lead box?

A unified lead box centralizes booking inquiries from your website, forms, RFPs, and email so your sales team can manage every group, event, room block, private dining, and corporate inquiry from one place.

Can Line generate proposals and contracts?

Yes. Line drafts proposals and contracts on demand from inquiry context and your property's pricing and policies, and it can autofill repetitive RFPs. Most deals move from inquiry to signed proposal in minutes instead of days.

What systems does Line integrate with?

Line connects to the systems hospitality teams already run, including property management systems like Mews, Oracle Opera, StayNTouch, and Guestline, plus Google and Outlook for email and calendar, with more integrations added over time.

Does Line include a CRM?

Yes. Line includes a built-in CRM that captures every contact from every deal automatically, keeping planners, companies, and repeat clients organized alongside their booking history. Teams can also add and manage contacts directly.

What is hospitality revenue intelligence?

Hospitality revenue intelligence helps operators understand how booking demand is performing across inquiry volume, lead quality, response times, conversion rates, lost business, pipeline value, and revenue opportunities.

What does it mean for a property to be AI-ready?

An AI-ready property has structured, accurate, and accessible booking information that AI systems can use to answer planner questions, qualify demand, and support bookings. Line structures your property's knowledge so both human planners and AI agents can understand it.

How long does it take to get started?

Timelines depend on your team's input and materials. We work closely with you during setup and aim to have your property live as quickly as your data and review allow.

What is the setup process?

We handle the heavy lifting. Our team works with you to capture your property's spaces, pricing, policies, FAQs, and tone, then we train and refine the system together until it is ready to handle live inquiries.

Do you offer analytics and reporting?

Yes. Line tracks every inquiry, response, and conversion, and surfaces demand patterns, response times, lost business, and pipeline health.

Line: The AI-native operating system for hospitality group bookings

Helping hotels and venues like these book group business

The Bower Coronado

Coronado, CA

Coastal retreats and intimate celebrations

Luxury HotelRefined, calm, coastal

Aerial view of The Bower Coronado and the bay

Friends gathered at the rooftop bar at The Bower Coronado

Mezé

San Diego, CA

Seated events and full buyouts

VenueVibrant, welcoming

Moxy DC

Washington, DC

Meetings, events, and experiences

HotelVibrant, social, playful

Chateau Event Center

Bozeman, MT

Mountain weddings and milestone events

Event VenueWarm, scenic, elevated

Wedding party arriving at Chateau Event Center

Stone cottages on the grounds of Chateau Event Center

Prohibition

San Diego, CA

Buyouts and cocktail receptions

SpeakeasyClassic, cocktail-driven

La Villa

Munich, Germany

Lakeside weddings and celebrations

HotelLakeside, elegant, timeless

Ironlight

Portland, OR

Elevated weddings and curated gatherings

Event VenueElegant, professional

Dining room set for a reception at Ironlight

Wood and glass exterior of the Ironlight building

El Chingon

San Diego, CA

High-energy events for up to 200

VenueBold, energetic

Lucha Rosa

Washington, DC

Open-air events above the city

Rooftop BarLively, stylish, social

The Bower Coronado

Coronado, CA

Coastal retreats and intimate celebrations

Luxury HotelRefined, calm, coastal

Mezé

San Diego, CA

Seated events and full buyouts

VenueVibrant, welcoming

Moxy DC

Washington, DC

Meetings, events, and experiences

HotelVibrant, social, playful

Chateau Event Center

Bozeman, MT

Mountain weddings and milestone events

Event VenueWarm, scenic, elevated

Prohibition

San Diego, CA

Buyouts and cocktail receptions

SpeakeasyClassic, cocktail-driven

La Villa

Munich, Germany

Lakeside weddings and celebrations

HotelLakeside, elegant, timeless

Ironlight

Portland, OR

Elevated weddings and curated gatherings

Event VenueElegant, professional

El Chingon

San Diego, CA

High-energy events for up to 200

VenueBold, energetic

Lucha Rosa

Washington, DC

Open-air events above the city

Rooftop BarLively, stylish, social

From first inquiry to booked business, in one system

Your property, instantly bookable

Line learns your spaces, pricing, and policies, and improves with every deal. Every guest inquiry answered in seconds.

Grand Ballroom Space

200 cap · linked to 8 rules

Peak season pricing Rule

+20% May–Sep · auto-applied

48h soft hold Policy

Expires without deposit

1 in 3 inquiries now ready to instant-book Learned

Rate model trained on 340 past deals

Unified inbox

Every inquiry and RFP arrives qualified, sorted, and ready to action.

Sarah Greenfield Qualified

Corporate offsite · 30 guests · October

Looking for 2-day executive offsite with dinner reception on the first evening...

Alex Rivera Hot lead

Wedding reception · 120 guests · May 2027

Interested in Grand Ballroom with outdoor cocktail hour. Budget around $25K...

Meridian Events RFP drafted

Sales conference · 120 guests · 40 rooms

Response auto-drafted from your spaces, rates, and availability, ready to review...

Morrison Group Follow-up

Rehearsal dinner · 60 guests

Proposal sent 3 days ago, waiting on response about menu options...

Proposals and contracts

From inquiry to signed contract in minutes, not days.

Event 2-day offsite, 30 attendees

Spaces Boardroom + Rooftop

F&B minimum $9,500

Total value $18,170

Your pipeline, one screen

Never lose a deal to a missed follow-up or expired hold.

Ballroom

Terrace

Rooftop

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Rivera $18K

Chen 48h

Patel

Morrison

New

See what's working

Spot demand patterns and pricing shifts before your comp set does.

87% Response rate

34 Leads

$142K Pipeline

4.2x Conversion

Insight

Sep 12–15 tech convention: demand +45%. Comp set raised rates 18%.

A CRM that builds itself

Every contact from every deal, captured automatically.

Sarah Greenfield Corporate

Greenfield & Co · 2 deals · $36K booked

Alex Rivera Wedding

1 active deal · proposal sent

Morrison Group Repeat

8 deals · books quarterly

Works with your stack

Connects to your PMS, email, and calendar out of the box.

PMS

Opera PMS

PMS

PMS

Email & Calendar

See Line live

A 30-minute call with the team. We'll learn about your property and goals, then show how Line can help.

Schedule demo today

Built by founders from hospitality and modern software infrastructure

Our mission is to make group bookings delightful to plan, simple to manage, and bookable anytime, anywhere.

The operating system for group bookings

Your property, instantly bookable

Unified inbox

Proposals and contracts

Your pipeline, one screen

See what's working

A CRM that builds itself

Works with your stack

See Line live

Eli Hooten

Katia Al-Amir

Kyle Mann