Booking at the moment of discovery

I've been talking with hundreds of hospitality folks: sales leaders, GMs, chefs, restaurateurs, asset managers, owners, you name it. It's been both inspiring and eye-opening to hear about your workflows, pain points, and ideas for the future.

And beyond the conversations, I want to thank our early adopters, the hotels and venues in the U.S. and Europe partnering to bring Line into practice. You're not just "trying software", you're helping prove what is possible while shaping the next chapter of innovation in hospitality.

Our promise: we'll be working around the clock to smooth out the friction points you and your guests feel every day so your teams win back time, get your property AI ready, and more inquiries convert into real business.

Meet the hotel AI reservations agent

Line's AI reservations agent meets guests wherever they discover a property: social, maps, AI search, or messaging. No more clunky websites, endless forms, or waiting on calls and replies. Guests can get answers and book instantly at the moment of discovery.

For properties, that means more direct bookings, fewer missed opportunities, and a smoother guest experience from the very first click. And this is just the start: it builds on the foundation of a single AI sales agent that also handles customer service questions and qualifies group sales leads. Interested? Shoot me an email or DM.

Spotlight: Line co-founder Katia Al-Amir

Katia is Line's co-founder and COO, based in Toronto. We've been building together for years: first at Codecov, then through the Sentry acquisition, and now at Line. From deep engineering to leadership, she's built AI agents that resolve software bugs and now building agents that sell, drive bookings, and close business 24/7.

The spark for Line came when she was searching for a venue with her partner and ran into the same bottlenecks and frustrations she's heard from staff time and again. That "aha" moment made it clear: hospitality deserved better tools.

I couldn't be happier to be on this journey with Katia. Her mix of discipline, empathy, and technical depth is exactly what it takes to reimagine hospitality technology with the customer experience at the center. Reach Katia at katia@withline.io or connect on LinkedIn.

What we're focused on next

We'll be training our agents, working closely with design partners, and connecting with more customers to learn from their workflows. Our next milestone: our first deployment...the world's first AI agent for group sales.

Kyle